Commercial. Music Video.
Production.  

2024 Fall
Syllabus
Class Descriptions and Objectives
  • Provide a comprehensive understanding of commercial and music video production, focusing on the evolution, fast-paced nature, and cultural significance of each.

  • Equip students with technical skills in camera work, lighting, sound, and post-production, alongside modern AI practices for enhanced creative output.

  • Connect classical readings and critical theories to contemporary industry practices, highlighting shifts in style, audience engagement, and media strategy.

  • Encourage students to develop original concepts and collaborate in teams, fostering a professional approach to project pitching, client feedback, and adaptability.

  • Offer hands-on experience through studio training, allowing students to apply theoretical knowledge to practical, high-quality production work.

  • Develop students' ability to critically analyze media texts and trends, building a vocabulary that enhances understanding of both aesthetic and cultural aspects in
          commercial media.