Commercial. Music Video.
Production.
2024 Fall
Syllabus
Syllabus
Class Schedule
Date Reading & Artifacts Activities Assignments 16th. Dec
08:30-09:45 Self-introductions and setting personal goals 16th. Dec
10:15-11:45
16th. Dec
13:30-14:45 16th. Dec
15:00-16:45
Project 1
19th. Dec
08:30-09:45 19th. Dec
10:15-11:45 19th. Dec
13:30-14:45
19th. Dec
15:00-16:45
Project 2 23rd. Dec
08:30-09:45
Assign specific production roles within groups
23rd. Dec
10:15-11:45
23rd. Dec
13:30-14:45
Slient Game
23rd. Dec
15:00-16:45
1st Assistant Director- Guest lecture. Project 3, Project 4 25th. Dec
TBD 30th. Dec
08:30-11:45 Studio hands on training 30th. Dec
13:30-16:45 Studio hands on training 31th. Dec
08:30-11:45
Production Plan review.
Studio hands on training
31th. Dec
13:30-16:45
Studio hands on training 2nd. Jan
08:30-11:45 2nd. Jan
13:30-16:45 Project 5(Part 1) 6th. Jan
08:30-09:45
Rough Cut Review
6th. Jan
10:15-11:45
6th. Jan
13:30-16:45 Project 5(Part 2) 9th. Jan
08:30-09:45 9th. Jan
10:15-11:45
9th. Jan
13:30-16:45
Project 6
08:30-09:45
Overview of course structure, syllabus breakdown, and expectations.
10:15-11:45
Classical reading discussing the history and nature of commercials.
13:30-14:45
Basics of music video production, including the role of narrative, visuals, and brand alignment.
15:00-16:45
Intro to generative A.I. prompt for music video making
08:30-09:45
Introduction to autoethnography and reflective practice in media
Peer critique on Project 1
Peer critique on Project 1
10:15-11:45
Peer critique on Project 1
Intro- Structure of Commerical: key elements in creating impactful commercial videos.
Intro- Structure of Commerical: key elements in creating impactful commercial videos.
13:30-14:45
New presepective of Commerical Production
Innovative approaches to advertising, from storytelling to interactive elements
Innovative approaches to advertising, from storytelling to interactive elements
15:00-16:45
Commercial Pre-Production & Pitch Overview
08:30-09:45
Presentation of initial pitches and critique session
23rd. Dec
10:15-11:45
Deep dive into production logistics, team roles, and responsibilities.
13:30-14:45
Storyboard revise
15:00-16:45
Feedback and refinement on initial storyboards
TBD
08:30-11:45
Lighting Producets- Understand Material
13:30-16:45
Lighting Producets- Understand Material
08:30-11:45
Lighting Producets- Understand Make up
Studio hands on training
13:30-16:45
Lighting Producets- Understand Make up
08:30-11:45
Production Day
Footage Review
Footage Review
13:30-16:45
Production Day
Footage Review
Footage Review
08:30-09:45
Transmedia commercial Plan
Group feedback on rough cuts; discuss how to adapt content for multiple platforms
Group feedback on rough cuts; discuss how to adapt content for multiple platforms
10:15-11:45
Production Day
Final production day, focusing on reshoots or additional footage capture if necessary
Final production day, focusing on reshoots or additional footage capture if necessary
13:30-16:45
Production Day
Final production day, focusing on reshoots or additional footage capture if necessary
Final production day, focusing on reshoots or additional footage capture if necessary
08:30-09:45
Final Cut(A-copy) review
10:15-11:45
Color Grading Instruction
13:30-16:45
Color Grading Instruction
Simulated client feedback session
Simulated client feedback session